I've been creating designs for over five years, and the thing that still gets me every time is how much a well-designed product can change how someone feels about something they previously dreaded.
A parent who can now book a gym class and childcare in one go.
A freelancer who stopped losing sleep over unpaid invoices.
A compliance analyst who used to spend 11 minutes generating a weekly report and now does it in two.
These aren't just usability wins — they're real shifts in how people experience their day.
That's what I'm here for.
My work sits mostly in fintech, enterprise software, and health and wellness — complex products where the stakes are high and the users are often underserved by design.
I've built financial platforms from scratch, redesigned dashboards that were technically powerful but practically exhausting, and created mobile apps that take people through some of the most significant decisions of their lives. Each project is different.
The approach is the same: research first, assumptions last.
I work across the full design process — discovery, research, wireframes, UI, testing, handoff.
I'm comfortable with ambiguity at the start of a project and rigorous about clarity by the end of it. I ask a lot of questions, which some people find refreshing and nobody has ever complained about.
If you're building something in a space where design genuinely matters — and you want someone who will care about it as much as you do — I'd really like to hear about it.
Meet my creative director:
I've been creating designs for over five years, and the thing that still gets me every time is how much a well-designed product can change how someone feels about something they previously dreaded.
A parent who can now book a gym class and childcare in one go.
A freelancer who stopped losing sleep over unpaid invoices.
A compliance analyst who used to spend 11 minutes generating a weekly report and now does it in two.
These aren't just usability wins — they're real shifts in how people experience their day.
That's what I'm here for.
My work sits mostly in fintech, enterprise software, and health and wellness — complex products where the stakes are high and the users are often underserved by design.
I've built financial platforms from scratch, redesigned dashboards that were technically powerful but practically exhausting, and created mobile apps that take people through some of the most significant decisions of their lives. Each project is different.
The approach is the same: research first, assumptions last.
I work across the full design process — discovery, research, wireframes, UI, testing, handoff.
I'm comfortable with ambiguity at the start of a project and rigorous about clarity by the end of it. I ask a lot of questions, which some people find refreshing and nobody has ever complained about.
If you're building something in a space where design genuinely matters — and you want someone who will care about it as much as you do — I'd really like to hear about it.
Meet my creative director:
I've been creating designs for over five years, and the thing that still gets me every time is how much a well-designed product can change how someone feels about something they previously dreaded.
A parent who can now book a gym class and childcare in one go.
A freelancer who stopped losing sleep over unpaid invoices.
A compliance analyst who used to spend 11 minutes generating a weekly report and now does it in two.
These aren't just usability wins — they're real shifts in how people experience their day.
That's what I'm here for.
My work sits mostly in fintech, enterprise software, and health and wellness — complex products where the stakes are high and the users are often underserved by design.
I've built financial platforms from scratch, redesigned dashboards that were technically powerful but practically exhausting, and created mobile apps that take people through some of the most significant decisions of their lives. Each project is different.
The approach is the same: research first, assumptions last.
I work across the full design process — discovery, research, wireframes, UI, testing, handoff.
I'm comfortable with ambiguity at the start of a project and rigorous about clarity by the end of it. I ask a lot of questions, which some people find refreshing and nobody has ever complained about.
If you're building something in a space where design genuinely matters — and you want someone who will care about it as much as you do — I'd really like to hear about it.
Meet my creative director:
I've been creating designs for over five years, and the thing that still gets me every time is how much a well-designed product can change how someone feels about something they previously dreaded.
A parent who can now book a gym class and childcare in one go.
A freelancer who stopped losing sleep over unpaid invoices.
A compliance analyst who used to spend 11 minutes generating a weekly report and now does it in two.
These aren't just usability wins — they're real shifts in how people experience their day.
That's what I'm here for.
My work sits mostly in fintech, enterprise software, and health and wellness — complex products where the stakes are high and the users are often underserved by design.
I've built financial platforms from scratch, redesigned dashboards that were technically powerful but practically exhausting, and created mobile apps that take people through some of the most significant decisions of their lives. Each project is different.
The approach is the same: research first, assumptions last.
I work across the full design process — discovery, research, wireframes, UI, testing, handoff.
I'm comfortable with ambiguity at the start of a project and rigorous about clarity by the end of it. I ask a lot of questions, which some people find refreshing and nobody has ever complained about.
If you're building something in a space where design genuinely matters — and you want someone who will care about it as much as you do — I'd really like to hear about it.
Meet my creative director: